The popular character Elise from the program "WeChat" is the star of a short animation from DMM Pictures. The Chinese program "WeChat" uses stamps similar to Japan's LINE service. The titular main character is a baking champ that lives in Sweet Town. (Source: ANN)

The Elise stamp set was downloaded over 400 million times as of February 2017 and is overwhelmingly popular with Chinese women in their teens to 30s. (Source: ANN)